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Up North

Client:

Sage

Production Company:

Producer:

Or Chervin

Photographer:

On an overnight trip organized for Sage Company employees, the primary objective was to enhance the camaraderie among the team members. The event's design journey began with the creation of a distinctive logo—a north star reminiscent of a compass. This symbol was chosen to symbolize guidance and direction, aligning with the overarching theme of the event.

The overall aesthetic of the event was characterized by a soft, earthy palette, creating a warm and welcoming atmosphere. To accentuate the theme of journey and exploration, a world map was delicately rendered using fine lines. This intricate map served as both a decorative element and a visual metaphor for the collective journey of the Sage team.

The combination of the North Star logo, earthy tones, and the detailed world map contributed to a cohesive and visually appealing design that resonated with the purpose of the trip—to strengthen the bonds among Sage Company employees through shared experiences and a collective journey toward common goals.

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