FeetBack

Boaz, a Pedorist trained in New York, sought our expertise for a logo and graphic language tailored to his specialized business in diagnosing biomechanical defects in foot movement. Our collaborative creative process, anchored in close proximity to the client, played a pivotal role. Our goal was to convey the uniqueness of Boaz's enterprise by crafting a logo that visually articulates the intricate connections between different foot positions and their impact on posture—represented in the logo's form resembling a spine. Additionally, we embraced the challenge of illustrating the complexity of the foot, encompassing 28 bones. We achieved this through the creation of a mechanical-futuristic image that visually communicates the diverse guiding angles inherent in walking, providing a comprehensive representation of Boaz's expertise.