The project to rebrand Amsterdam's first hummus joint revolves around crafting an image that feels approachable, inviting, and steeped in authenticity. The handmade logo is central, embodying a balance between professional polish and a welcoming, homely vibe. This new visual identity highlights the quality of the food while creating a space where customers feel at ease, reflecting the warmth and comfort of a homemade meal in a bustling urban environment. The goal is to make the hummus joint not just a food stop but a local landmark, blending tradition with a fresh, modern touch.