During the initial phases of her career, a talented and aspiring pastry chef approached us to craft her brand identity, guided by our question: "Where do you envision yourself and your business in 5 years?" Informed by her insightful response, we embarked on a creative journey to formulate a logo that exudes minimal elegance, harmonizing femininity with an edgy touch. Inspired by the French Art Deco aesthetic, paying homage to her studies in Paris, the logo incorporates a delicate frame that not only defines but also uniquely shapes her culinary brand. This design not only captures her current aspirations but also foresees the culinary milestones she envisions achieving in the years to come.