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brand / brænd / noun

n. 1 a type of product, service, etc. made or offered by a particular company under a particular namea new brand of soap powder’ ‘a well-known brand’   1.1 a brand name. ‘the firm will mark it under its own brand’  
1.2 a particular identity or image regarded as an asset.  ‘you can still invent your own career, be your own brand’ 1.3 a particular type or kind of something. ‘They've attracted millions with their quintessential brand.’